Throughout the world the reputation of Swiss made watches is unrivalled. Know-how, impeccable quality, aesthetic prowess, technical innovation: the indication Swiss made reflects all this, and much more. Two words which guarantee the best choice for the consumer in search of a high value timepiece.
The Swiss made label relies not only on considerable intrinsic value, but also on criteria defined by law. ALFEX can display this famous label because proudly meets all the strong requirements of Swissness determined by law.
In 2007 the Federation of the Swiss Watch Industry began a process to strengthen the Swiss made label in the watch industry.
This initiative basically has three objectives:
- to guarantee the long-term credibility and value of the geographical indication
- to guarantee satisfaction on the part of consumers buying a Swiss made watch
- to make the law more specific, in order to clamp down more effectively on abuses
On January 1st 2017 the new Swiss made ordinance entered into force.